5 Things You Should Know About Designing a Logo
Whether you are interested in studying graphic design or want to create a logo for your company, there are seven facts related to logo design essential to know for anyone interested in this subject.
Graphic design is a discipline responsible for effective visual communication and takes into account theoretical elements such as psychology, form, or semiotics. At present, it is perhaps the most critical communication and identification tool of a company or institution if we take into account that we live in such a visual age.
5 truths to learn about designing logos
1. What are the most successful logos?
According to the history of graphic design, the most successful logos are those that insert two elements, that is, a text and an image. This type of logo is called, more specifically, image type. Some of the most famous logo designs of this type are Spotify, Adidas, Amazon, Carrefour, Lacoste, or Nike.
2. Should you hire a graphic designer to do my logo design?
This answer may vary depending on who you ask. If you consult an established company or one that cares about having a logo that communicates, and that is not just pretty, they will tell you that, without a doubt, you hire a graphic designer and that you pay for quality.
In the era of technological possibilities in which we live, many professions are being underestimated thanks to the constant presence of applications that invite you to do the work yourself that.
If, on the contrary, you decide to design your logo yourself, do not forget to properly document yourself and do markets study so that you can be as assertive as possible.
3. What should you take into account if you decide to design the logo myself?
Not all companies have enough budget to afford a graphic designer’s professional fees and decide to create their own logo design using templates in free or low-cost applications. If that is your case, you should consider a very important variable, originality. Most of the free logo making apps have excellent templates that serve as a guide for designing your logo from there. In many cases, these templates have such good graphic value. And sometimes, many people take them and make only superficial changes, which visually translate into many shops and brands with very similar logos in terms of color, shape and typography.
4. What are the costs for professional fees of a designer?
The highest fees when designing a logo can be offered by advertising and marketing agencies. This is understood because they work with a group of renowned professionals who will invest a considerable time studying your brand to achieve the logo.
Then freelance graphic designers can follow him, and there you will notice that the rates can be very different from each other depending also on the experience of each one. However, you will know a professional who learned visual communication tools that you do not know for several years at university.
Also Read:3 Different Kinds of Animations
A third option that may fit your tight budget is to find a graphic designer through job platforms like UpWork. There you can find professionals who have extensive knowledge but have little work experience and may be interested in working for you at a modest price.
5. What are the best online logo makers to create a logo
When it comes to graphic design, clients’ first areas are to design their logo or renew the obsolete one they had. The logo is not only a whole corporate line. That’s when DesignEvo comes into play, as the exclusive editor of logos and corporate graphics.
You can find more than 10,000 templates for designing your logo and it is also a free application. If you want more expensive additional designs, you should pay start from $24.99 to access them. You can even design your logo for free, but you can only download it in low resolution. In any case, it is very useful on the Internet.