Distance Education EAD: How to Implement it?
Distance Education: Now that you know how the EAD system works and the benefits it offers, it is time to know how to transform your skills and knowledge into an online course.
Let’s see it?
1. Identify your audience
The first step before transforming what you know into an online course is to define the profile of the students you want to teach.
Defining the target audience is essential when launching any product, even in the EAD system. By doing so, you will be able to determine the course format, the language of the materials, and even what teaching strategies will be necessary.
When determining your audience, think about some issues, such as age group, income, geographic location, and the level of education of your potential students.
Now follow a small research example so that you can better understand the dynamics:
Suppose you want to create classes in EAD format on natural pet food.
The first step before putting your plan into practice would be to verify which are the segments of the industry that attract the most interested parties, as well as others less considered but with high demand
In the case of a saturation of courses on natural nutrition in general, you could study which topics the public requests the most and which still do not have enough material to meet all the demand.
In this way, you would attract an audience that, even if it was smaller, would not have been reaching for the material already available on the market and that would present greater possibilities of being interested in your content . See more about education and jobs at News PK Jobs
2. Define your buyer persona
This second step is very important to help someone who is starting their business to focus and invest in the right audience .
In practice, creating a buyer persona is defining who your potential customer is by drawing up a complete profile with the characteristics, desires and objections of that consumer .
It is interesting to note, however, that the definition of the buyer persona goes beyond the description of the target audience. It is related to the construction of an avatar that represents your ideal client, addressing their demographic and psychographic aspects .
With this, your marketing strategies will be more assertive, since they will be based on that profile, and you will have a better chance of attracting people who can really become consumers of your product.
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Defining and having knowledge about who your buyer persona is will allow you to develop your content in a targeted way . Thus, you will avoid wasting attention to an audience that may not be interested in what you offer, and you will also have the possibility of further enriching your material to ensure that it offers real value to your customers .
So, in order for you to create a complete profile of your buyer persona, it is important to obtain some relevant information, such as:
- Name, sex and age.
- Schooling and profession.
- Socioeconomic class.
- Purchasing power.
- Lifestyle (daily habits, interests, hobbies etc.).
- Quality attributes that she looks for in products or services.
You can also include any other information that seems relevant to create an even more complete description of your buyer persona.
3. Define the ideal format for your online classes
Once you have a good vision of the market and a profile of the people who may be interested in your content, it will be time to think and define the format of your classes.
As we pointed out when we talked about distance learning formats, there are a variety of materials that you can use to share your content, such as video classes, ebooks, slide shows, podcasts or live videos.
The choice will depend on the advantages and disadvantages of each course model in relation to the market niche of your business.
Therefore, it is essential to analyze carefully and choose what is most compatible with the profile of your buyer persona . In this section we will focus on the two most popular formats found on EAD platforms: ebooks and video classes .
The ebook is a book in digital format. In it the message is predominantly written but includes images, graphs and tables to illustrate and highlight the information .
For those who are afraid of appearing in front of the cameras out of shyness, find it difficult to express themselves orally or lack the necessary resources to work with video, this is a very good option .
Here, the development of digital content depends only on knowledge, the ability to express oneself with ease in writing and having the minimum ability to handle text editors.
It can also be the ideal format for those who want to create a product that requires minimal contact with the Internet from the consumer, since, after being downloaded, the ebook will be available offline at any time.
If you want to start the EAD market with videos, you must be clear that the production of this type of material requires more elaboration, compared to that of written material.
However, its characteristics allow a closer relationship with the audience, as well as allowing the use of resources that make the course more dynamic, captivating and attractive , such as audios and animations.
4. Plan your distance education material
After defining the format of the material you are going to use, it is time to plan how you are going to create, organize and publish the developed content .
If you have decided to develop an ebook, divide the topics into topics and outline what you are going to write in each of them , linking the information presented coherently so that the text is easily understood
And they follow some more tips that will help you create quality material:
Do research intensively on the topic you are going to address, so that you can offer all its important points and convey the information in the best possible way.
If you have already written something on the subject in other channels, such as blog posts , social networks or articles, it may also be interesting to use this material as a base or as part of your ebook .
Pay special attention to the formatting and the grammatical and semantic issues of the content.
Avoid very long paragraphs, use topics and images related to the topic to make the reading more interesting and fluid.
You can use your own images, as long as they are high resolution, or use photos from image banks available on the Internet .
There are several sites, paid and free, that offer photos of excellent quality and of the most varied subjects .
However, if your choice is video, start by preparing your lesson plans , creating a course script, dividing the classes according to their content and making sure that they complement each other in a linear way.
Think about how many classes will be necessary to cover the subject in depth, remembering that it is important that each class has enough content to catch the student’s attention and teach them what the case requires, but without being extensive to the point of leaving them tired.
Considering that you have already defined your buyer persona before reaching this point, evaluate their profile well to use the best approach, language and body posture to use in classes.
Train your ease and public speaking in front of the cameras! If you think it’s necessary, record test videos for some friends to see and give you feedback on the content and how you got the message across .
Gather all this knowledge in front of a camera, a microphone, a clear and well-lit environment stage , with someone who conducts the video, and you will have almost everything on track to start your business in the world of EAD .
At the time of editing, if you do not have any knowledge on the subject, hire a professional to edit your classes if you think it is worth investing in it. Although if this tightens your budget and you prefer to learn to edit on your own, there are several tutorials and programs available, paid and free, for editing videos on the Internet .
Regardless of the content format you have chosen, the most important thing is to have a good command of your topic so that you can convey the message naturally, either in writing or with images.
5. Choose a good distance education platform
Finally, you are going to need a place to host and make your online course available. Therefore, choose an EAD platform that gathers all the necessary resources for the needs of your course.
In general, a good EAD platform should have some characteristics, such as:
Be responsive , that is, adapt to mobile devices (tablets and cell phones), used by many students who are looking for the EAD system.
Have a good learning environment , offering interfaces and functions that facilitate learning.
Be reliable , guaranteeing the security not only of the course content, but also of all the purchase transactions of the course and of the financial and personal information of the students.
Compatible with various course formats , such as video, audio, image and classes with live interaction.
Allow communication , with functions such as sending direct messages between students and teachers, discussion forums and chat during live classes.
6. Spread your course
There is no use studying and trying so hard to produce quality content if your online course doesn’t reach the desired audience , don’t you think ?
Therefore, after going through the entire process of choosing the best topics, creating your buyer persona, defining the ideal format, planning and building your online classes and choosing the best EAD platform to host them, the focus should be on the recruitment of the students .
With this in mind we are going to take the opportunity here to point out some interesting ways to put the plan into practice.
The creation and maintenance of a blog is an efficient way to educate your audience so that they begin to give credibility to what you say, see you as an authority in your niche and, consequently, become interested in acquiring the product you are offering. .
In the blog, publish content that adds value to your users and that is related, directly or indirectly, to the online course for which you want to get students .
Imagine, for example, that you have produced an ebook with tips and recipes for those who want to adopt a vegan lifestyle. You could share various content on your page , such as:
- Educational materials on the benefits of feeding without animal products .
- Celebrities who adhered to veganism .
- Some simple recipes .
- Issues such as sustainability, conscious consumption or other related .
In publications, therefore, you should focus on topics of interest to your buyer persona without having to directly present your brand at all times. In this way, the public will be convinced that, by virtue of being an expert in your niche, your product is the best solution .
To introduce and promote your product in the market, another option is to create paid ads , to be displayed on social networks, advertiser sites or search engines.
By publishing an ad that combines a clear and attractive image, with an interesting text and on channels frequented by your buyer persona, you encourage Internet users to click on it, thus directing them to the place where your product is purchased.
Find out which social networks your audience is most on and be present on them consistently and attractively.
As in the blog, it is not recommended that you only try to sell your product, but that you work with exclusive content that creates user identification with your brand.
Bet on images and texts that are easy to read and understand, to educate your audience with simplicity and also strengthen the relationship with your potential clients.
Believe it, as much as it may seem outdated, sending email marketing is still one of the best strategies for you to communicate with your audience and transform potential customers into consumers of your product.
One of the ways to access the emails of the audience you want is to make available on your blog or website interesting posts that request the email of the visitors in exchange for downloading their content.
Thus, you gather a base interested in what you share and you can begin to communicate with them through emails.
Choose one of the mass mailing tools available on the web and enrich the relationship with users by sending diversified content until you reach the final moment of offering your product.
Distance education is for you!
After everything we’ve talked about here, you might have come to this conclusion. In the end, the EAD market has room for everyone who is willing to dedicate themselves to creating and sharing educational and relevant content in the digital world.
Regardless of whether you have already acted in the educational field or not, if you have specific knowledge, you feel that it is your time to share it with other interested people and you want to invest in online classes, don’t wait any longer, dare!
If this post was useful to you and inspired you to start your business, be sure to sign up for the 30 Day Challenge , a totally free course that teaches you how to create a digital product in just one month.